Selecting a Digital Signage Company

digital signage company

Before selecting a digital signage company, you should know what to look for. This article will discuss Hardware, Software, and Interactive features. Then, you can decide which of these features are most important to you. After you’ve identified which features are essential to your business, you can begin to compare different options. Ultimately, you’ll be happy you took the time to research your options. Using a content management system can help you choose the best digital signage company for your needs.

Content management system (CMS)

If you’re planning to create a digital signage network, you’ll want to choose a content management system (CMS) that includes core functionality. Content management makes it easier to deliver and customize content to multiple locations. A CMS will allow you to customize content and create schedules for playlists and display formats, and it will simplify the process of updating, managing, and delivering content across multiple channels. A good CMS will also include features such as variable recurrence patterns, start/end dates, and multiple channels.

When choosing a CMS, look for one that has a fast deployment process and an intuitive interface. Many of today’s cloud-based digital signage platforms rely on third-party network services to provide high availability for end users. They also provide backups for stored files and databases. Make sure your CMS provider offers redundancy because if your system crashes, you’ll be on the hook for a significant loss in sales.


The life cycle of the hardware that powers your digital signage player is very important. Most large rollout projects will want identical hardware, to ensure lowest total cost of ownership. Differences in deployed hardware increase the cost of software images and spares. To avoid this, your hardware design should be sensitive to the lifecycle of all its components. Small projects, however, may request the latest technology. Therefore, you must take into account the lifecycle of all digital signage player components.

When choosing the hardware, you need to consider the number of display screens that you need to display. If you want to build a digital menu board or a video wall, you need hardware that supports several display screens. Additionally, you’ll need to think about the size of digital screens and the minimum separation distance between screens. You’ll need to ensure that the bezels and screen separation distances are small. The larger the screen, the larger the hardware must be.


If you’re looking for an affordable and powerful digital signage solution, you might want to check out the Sklera software. This open-source software lets you create and manage digital signage content with the ability to preview it before publishing it. It also features a mobile app that allows you to easily upload digital signage content from anywhere. And because it is 100% mobile-friendly, it is accessible from any device with an Internet connection. What’s more, it has an affordable pricing plan that suits any budget.

Digital signage software for businesses can be expensive to install, but it is well worth the investment. Whether you are trying to increase your brand awareness or sell products or services, the right software can deliver on these expectations. While many of the software offerings may seem complicated or costly, they’re actually fairly simple to use and can help you achieve your business goals. The best software for digital signage companies has the features necessary to maximize its impact. Listed below are some of the top software providers.

Interactive features

Digital signage is a form of interactive signage that uses screen technologies to display digital content. You may find this technology in a public space, transit system, museum, stadium, retail store, restaurant, or corporate building. There are a variety of ways to customize your digital signage. Here are some examples. If you want to engage people with your message, you can embed interactive videos or pictures. Or you can use text and graphics to communicate a message.

Another form of interactive digital signage is gesture control, which is similar to touch, but is less precise. The technology works by registering a visitor’s hand movement and triggering corresponding reactions onscreen. Gesture control is not yet common in digital signage, but advances in the field could make it an increasingly prominent feature in the near future. The Swarovski campaign uses motion tracking and a touch-screen interactive sign to increase engagement.


One of the most significant factors that determine the cost of digital signage is the type of content it supports. For example, static text content does not have the same impact on energy bills as interactive touchscreen content, so you should factor the costs of creating the content into your monthly budget. Keep in mind, however, that this cost does not include start-up or installation fees. Moreover, you will need to decide whether you want your signage to be operated around-the-clock or merely be available in select areas.

Another thing to consider is the media player. Digital signage requires a media player, which is a tiny computer that stores the content. There are several types of media players, ranging from cheap models to the most expensive. The cheapest type of digital signage player is the Amazon Fire TV stick, which is only about $30, but will serve your needs. You should also consider the size of the project before making a final decision. A small-scale project will be more affordable, and a large-scale project can cost thousands of dollars.