Do you know what SEO is? Do you have any idea how important it is to improve your ranking in Google’s search results? The truth is, SEO has changed the way a lot of business entrepreneurs approach their businesses today. If you have an online business, you need to learn SEO and how to implement it into your strategy. In fact, knowing some SEO tips will be a great advantage for your online business.
SEO or Search Engine Optimization is a way of optimizing your websites so that it will rank well in search engines like Google, Yahoo, and MSN. SEO is the act of making changes in your site content and design so as to help it rank well in the top search engines. You do this in hope that the top search engines will list your site as a top result in their results page. There are many SEO tips available online but here are the basic SEO techniques you can use:
One of the SEO techniques is using strategic keyword placement. Keyword placement plays an important role in search engine optimization and here is how it works. The more times a keyword appears on your webpage, the higher the ranking it has. This will help you gain more traffic and increase your chances of getting clicks and converting those clicks into sales.
Another technique is the use of internal links. Internal links are one of the best SEO tricks you can use. Internal links placed strategically within your site content and design will boost your rankings in the searches. These internal links can be used in your meta descriptions, title tags, images, headings, and other HTML elements.
For example, if your main webpage is called garage sales then you can include a descriptive title tag with your keywords and include a couple of internal links in your page’s meta description. Each of your internal links will take your visitors straight to your garage sales page. This is a simple SEO strategy that will improve your rankings and create organic traffic. Keep in mind that the longer you include your keywords in your titles, meta descriptions, and other HTML tags, the more times your keywords will be searched.
The third SEO technique tip is to use us in your meta descriptions and title tags. An example of a great place to put a url is in the bottom of your webpage’s title tag. Include your keywords in your title tag and include a url that is the page URL. When a user clicks on your link, he will be taken directly to the page where he can see your products. Use of meta descriptions and title tags is a great way to gain SEO traffic to your site.
It is also important to optimize your meta descriptions and title tags. In order for your meta description and title tags to have any SEO value, they need to be related to your site. Use a descriptive title tag that mentions the specific page or product that your site features. Be sure to keep your meta description short and sweet. Avoid long keyword phrases as these can get filtered by the search engines as well.
The fourth SEO tip is to make sure you have a high click-through rate (CTR). A good click-through rate means that users are staying on your page for at least 60 seconds. Longer CTR means that people are staying on your page for more than 60 seconds which lowers your page’s ranking in the search results. High ranking in the search results improves your CTR and therefore, your organic traffic.